Fueled by a commitment to understanding users.
‍
  I create user-friendly and accessible products that leave a positive impact.

UX Designer

@ Norwich University of the Arts

Selected projects ↓

Minimizing food waste through inventory tracking

Food inventory manager app that allows its users to minimise their food waste through inventory management

Virgin Wines user journey improvement

Proposed redesign of Virgin Wines recruitment journey to improve conversion rates

Improving checkout experience for The Range

Streamlining checkout process to improve user experience and reduce friction for online shoppers

Build & launch a startup in 54 hours

Collaboratively built, launched and presented a winning app concept at Sync the City, a 54-hour event in Norwich

My approach →

I prioritise understanding users, employing a user-centred approach to design intuitive and visually captivating products.
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My passion lies in tackling complex challenges through a holistic lens, seamlessly integrating design, psychology, and technology to deliver positive solutions.

View project

Fueled by a commitment to understanding users.‍ I create user-friendly and accessible products that leave a positive impact.

Let’s leave a positive impact →

Fueled by a commitment to understanding users.
‍
  I create user-friendly and accessible products that leave a positive impact.